How to Take Your Email Marketing to the Next Level

Leads rarely make a purchase on their first interaction with your company. The purchasing cycle differs between industries, services, and products. That's why nurturing leads is an important element of any digital ecosystem. The use of email marketing has proved to be one of the most cost-effective and efficient methods to nurture leads. In order to run a successful email marketing strategy, it's important to make certain that you're using automation to its full potential. Applying best practices in email can improve your approach and bring significant ROI for your company. It doesn't matter if it's Constant Contact, Hubspot, Pardot or some other email marketing system that allows you to segment and nurture leads through email workflows is a huge driver to build relationships and move leads through the funnel. If you wish to get customers to buy from you, then you need to remain top of mind by getting to them several times.Segmenting your lists of email addresses allows you to develop targeted messaging for your audience personas. Marketers have reported an increase of 7600% in sales from segments. Segmentation allows you to tailor campaigns through the collection of information about people who have expressed curiosity about your goods or services. How 5 How 3

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